Susan Sellberg


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Susan Sellberg is a Partner and Operations Manager at Genesee Valley Agency and is based out of the Arkport office. Her role is to ensure productivity and efficiency throughout the organization. Though primarily behind the scenes, Susan enjoys working with staff to make sure GVA stays relevant in an ever-changing world. She started at the Crowell Agency in 2010, which then merged into the Genesee Valley Agency in 2016.

Prior to her career in insurance, Susan worked in University Relations at Alfred University managing the alumni database. She brings her system management and technical skills, as well as administration and communication proficiency to the insurance industry.

In her free time, Susan enjoys spending time with her husband and three children. They are an active bunch that can be found boating, biking, and skiing—it all depends on the season!

Susan holds a Bachelor’s Degree from Princeton University and is a native to Western New York.

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